tlamamah
ARTISAN VEGAN FOODS
LOGO DESIGN | ICON DESIGN | COLOR PALETTE
I developed a visual identity that captures the brand's commitment to organic, sustainable, and locally sourced ingredients, while also conveying a sense of craftsmanship and creativity. The resulting design emphasizes the brand's unique flavor profiles and commitment to ethical food production.
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Tlamamah Artisan Vegan Foods approached us in need of a cohesive visual identity that could translate their core values—organic, sustainable, and locally sourced—into a brand system. Their previous materials lacked consistency and didn’t communicate the artisanal quality or creativity behind their products. The challenge was to design a modern yet earthy identity that was flexible enough for packaging, digital platforms, and social media, while staying true to their plant-based mission.
The challenge
the goal
the results
- Develop a custom logo and iconography that clearly represented plant-based artisan foods.
- Create a cohesive color palette and patterns inspired by organic textures and natural tones.
- Provide flexible design assets, including social media templates, that could be applied consistently across platforms.
- Ensure the identity conveyed craftsmanship, trust, and sustainability in a clean, modern style.
- uniqueness of their vintage accessories.
Custom Logo Design – A logo emphasizing both plant-based elements and the artisanal nature of the brand.
- Icon System – A bespoke set of icons designed to align seamlessly with the logo’s style, reinforcing visual consistency.
- Color Palette & Patterns – Earthy, organic tones paired with hand-crafted patterns that reflect sustainability and creativity.
- Typography Guidelines – Font pairings chosen for legibility and brand personality.
- Social Media Templates – Ready-to-use designs that ensure consistent brand presentation across digital channels.
By grounding the design in research and iterative exploration, we delivered a flexible identity that not only elevates Tlamamah’s presence but also serves as a scalable design system to grow with the brand.
creative process
¡Más que diseño!
a custom artisan brand for a vegan food company
THE PROJECT AT A GLANCE
- Color palette and pattern development
- Recommended font suggestions
"Food is our common ground. A universal experience."
- James Beard
"Vegan food is soul food in its truest form. Soul food means to feed the soul. And to me, your soul is your intent. If your intent is pure, you are pure.”
– Erykah Badu
Working with Alden Creative has been the lifeline to my small women-owned business.
LaToya McInnis, Designer & Founder
COCOACENTRIC
Nelda is a triple threat!
My website was rolled out beautifully and stronger than I imagined. Nelda is professional, with clear ideas and a practical mindset. She’s a joy to work with and most importantly she delivers on her promises. 5 STARS."
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