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Old Navy
e-commerce photoshoot
E-Commerce Product Photography | Global Retailer
In collaboration with a stylist from Old Navy and other retailers, I photographed, edited the images using the Adobe Creative Cloud software for e-commerce websites. Below are a few pieces from several product shoots. The objective was to reinforce and elevate the look and feel of the brand to increase conversions from all digital platforms.
Previous product images lacked consistency and vibrancy, which limited online engagement and conversions. The project required:
Collaborating with multiple stylists under tight timelines.
Producing images that met strict e-commerce specifications.
Capturing the brand’s personality while maintaining visual cohesion.
The challenge
the goal
the results
Create vibrant, professional product imagery that:
Reinforces the brand identity.
Engages shoppers across digital platforms.
Drives higher conversions through visually compelling photography.
Delivered a cohesive set of high-quality images across multiple product lines.
Elevated the brand’s visual identity online.
Supported increased user engagement and sales conversions (metrics can be added if available).
THE APPROACH
Developed concepts in collaboration with the retailer and stylists.
Secured locations with optimal lighting and space for the shoot.
Assembled and directed a professional team for efficient execution.
Styled, photographed, and edited images in Adobe Creative Cloud for consistency and impact.
Engages shoppers across digital platforms.
Drives higher conversions through visually compelling photography.
PROJECT HIGHLIGHTS
Colorful, styled shoots tailored to the retailer’s aesthetic.
Collaborative approach with cross-functional teams.
End-to-end production management from concept to final delivery.
creative process
¡Más que diseño!
A colorful styled shoot for a global retailer
THE PROJECT AT A GLANCE
- Developed concept with the retailer and stylists
- Secured location with adequate space and lighting
- Assembled professional team
Working with Alden Creative has been the lifeline to my small women-owned business.
LaToya McInnis, Designer & Founder
COCOACENTRIC
Nelda is a triple threat!
My website was rolled out beautifully and stronger than I imagined. Nelda is professional, with clear ideas and a practical mindset. She’s a joy to work with and most importantly she delivers on her promises. 5 STARS."
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