f5

greenhouse innovation

Greenhouse Innovation | F5 Networks

I developed a visual identity that captures the brand's commitment to organic, sustainable, and locally sourced ingredients, while also conveying a sense of craftsmanship and creativity. The resulting design emphasizes the brand's unique flavor profiles and commitment to ethical food production.

Book a discovery call

F5 sought to foster a culture of innovation across its global teams but lacked a centralized platform to collect, manage, and scale new ideas. Previous processes were fragmented, limiting the company’s ability to harness collective talent and implement innovative solutions efficiently.

The challenge

the goal

my role/approach

Design and implement F5’s first global innovation program to:
  • Encourage employees worldwide to submit ideas.
  • Capture a broad range of opportunities, from product enhancements to new offerings.
  • Create a scalable system to manage, evaluate, and develop ideas.

  • Designed and scaled the Greenhouse Innovation Initiative, creating an accessible innovation ecosystem.
  • Facilitated the submission and development of over 350 project ideas spanning product add-ons, new products, and productivity enhancements.
  • Developed workflows and tools to guide research, collaboration, and evaluation.
  • Worked closely with cross-functional teams to ensure alignment with company goals and strategic priorities.

the results

  • Successfully launched F5’s first global innovation program.
  • Built a robust “Innovation Ecosystem” that centralized idea management and drove tangible business impact.
  • Cultivated a culture of innovation, leveraging collective talent for ongoing product and process improvements.
Present measurable results, such as increased traffic, improved user engagement, or higher sales figures.

creative process

¡Más que diseño!

a custom artisan brand for a vegan food company

THE PROJECT AT A GLANCE

We created a cohesive visual brand that included:
Landing page& branded graphics
Custom logo to highlight plant-based foods
Custom icon set to match the logo & mascot collection
newsletter campaign

Working with Alden Creative has been the lifeline to my small women-owned business. 

LaToya McInnis, Designer & Founder
COCOACENTRIC

Nelda is a triple threat!

My website was rolled out beautifully and stronger than I imagined. Nelda is professional, with clear ideas and a practical mindset. She’s a joy to work with and most importantly she delivers on her promises. 5 STARS."

ready to start your project?

let's chat!

Inquire

After you fill out the form, you will be redirected to schedule up a free 30 minute Intro Call.

Let's chat. Tell me about your project.