Vector Bot, F5GPT, AI Gateway

AI powered Products

AI Product Design Enterprise | UX Solutions | AI Platform Development

I designed and launched AI-powered tools, including VectorBot, F5 GPT, and the Innovator Developer Toolkit, that streamlined workflows and reached 3,500+ users worldwide. In parallel, I developed and scaled the Greenhouse brand, connecting 1,400+ employees across 40 countries. Together, these initiatives strengthened efficiency, collaboration, and innovation on a global scale.

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F5 needed a way to streamline knowledge sharing and accelerate innovation. Employees were losing valuable time to repetitive workflows, while opportunities for global collaboration were limited by siloed systems and inconsistent access to information.

The challenge

the goal

the results

Design and deliver AI-powered tools and platforms that would:
Automate critical workflows
Provide a reliable knowledge base accessible to employees worldwide
Foster innovation and collaboration at a global scale
Ensure consistency in user experience and brand storytelling

As product designer, I built and launched three key AI solutions: VectorBot (AI knowledgebase assistant), F5 GPT (a private OpenAI instance), and the Innovator Developer Toolkit—together automating workflows and reaching 3,500+ active users.
In parallel, I designed and scaled Greenhouse branding, F5’s first global innovation hub, connecting 1,400+ employees across 40 countries. These initiatives not only improved day-to-day efficiency but also created a unified ecosystem for innovation, positioning AI as a core productivity driver across the enterprise.

creative process

¡Más que diseño!

a custom artisan brand for a vegan food company

THE PROJECT AT A GLANCE

We created a cohesive visual brand that included:
built and launched 3 key AI solutions
  • VectorBot (AI knowledgebase assistant)
  • F5 GPT (a private OpenAI instance) 
  • The Innovator Developer Toolkit
designed and scaled their branding

Working with Alden Creative has been the lifeline to my small women-owned business. 

LaToya McInnis, Designer & Founder
COCOACENTRIC

Nelda is a triple threat!

My website was rolled out beautifully and stronger than I imagined. Nelda is professional, with clear ideas and a practical mindset. She’s a joy to work with and most importantly she delivers on her promises. 5 STARS."

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