Before & After autobody

AUTOBODY PAINT SHOP

Logo Design | Brand Identity | Website Refresh

I developed a visual identity that captures the brand's commitment to organic, sustainable, and locally sourced ingredients, while also conveying a sense of craftsmanship and creativity. The resulting design emphasizes the brand's unique flavor profiles and commitment to ethical food production.

Before & After AutoBody needed a refreshed identity that matched the professionalism and quality of their services. Their existing brand lacked visual impact and consistency across platforms. The challenge was to design a cohesive look—logo, color palette, and digital presence—that would communicate trust, expertise, and craftsmanship while appealing to a broad customer base.

The challenge

the goal

the results

Our design goal was to modernize the brand identity and create a system that:
  • Captured the bold, transformative nature of “Before & After.”
  • Incorporated a strong color palette reflecting energy, trust, and precision.
  • Delivered a versatile logo suitable for signage, digital, and print.
  • Enhanced their online presence with a sleek, user-friendly website.

We developed a strong, modern brand identity that elevated Before & After AutoBody’s image:
  • Logo System – A bold wordmark with custom typography and variations for different formats.
  • Color Palette – A high-contrast scheme of orange, black, and gray, symbolizing energy, reliability, and balance.
  • Website Refresh – A modern, responsive site (bandaautobody.com) that highlights services, before-and-after transformations, and makes it easy for customers to request estimates.
  • Consistency – The brand now has a unified look across digital and physical touchpoints, strengthening recognition and trust.

creative process

¡Más que diseño!

AUTOBODY PAINT SHOP

THE PROJECT AT A GLANCE

We created a cohesive visual brand that included:
Brand discovery to identify values & target audience
  • Color palette and pattern development
  • Recommended font suggestions
Custom logo to highlight plant-based foods
Custom icon set to match the logo
business cards

Working with Alden Creative has been the lifeline to my small women-owned business. 

LaToya McInnis, Designer & Founder
COCOACENTRIC

Nelda is a triple threat!

My website was rolled out beautifully and stronger than I imagined. Nelda is professional, with clear ideas and a practical mindset. She’s a joy to work with and most importantly she delivers on her promises. 5 STARS."

ready to start your project?

let's chat!

Inquire

After you fill out the form, you will be redirected to schedule up a free 30 minute Intro Call.

Let's chat. Tell me about your project.